We are not the new kid on the block. We are deeply rooted in Clean, Greek Skincare for 28 years.

What got us here is the love of our consumers from 30 countries around the globe.

I have been blessed to be part of this journey and, starting Feb 14, I am sharing and celebrating some iconic, disruptive Love Moments between a brand and its long-time friends.

28 years of KORRES - 28 years of Wild Rose.

The very first product. The very first ingredient. The very first sell-out.

From the KORRES original Apothecary to Harvey Nichols and Liberty, Galeries Lafayette and across the ocean to Henri Bendel New York.

Through the inherent power of the ingredient and the creative genius of Stavros Papagiannis and Giannis Kouroudis, Wild Rose became an object of love. A love that is captured in the thousands of pictures in the KORRES archive and illustrated in the Anniversary Red Book.

A love that breathed life into our brand.

It caused chaos.

An outdoor campaign that became talk of the town and put a smile on people's faces. An astronaut landing on orange-planets. No product, no explanation, whatsoever.

Just a wink: 'What don't you get? It is an astromaut fully protected in his uniform made of KORRES sunscreen with orange extract. Duh.'

Our KORRES world has been defined early as one of contrasts, poetry and kindness.

The concept behind the launch of our Haircare line was a reflection of this world and a wink to the industry's glamorous representation of hair. Instead of showing models with long, lustrous hair, we collaborated with artists Amy Flurry and Nikki Salk for their stunning paper wig visuals.

After a number of exclusive collaborations with the Victoria & Albert Museum, Vogue, New York Times, Hermes and Cartier, the artists' work was first presented in Greece in 2011 through our partnership. It came to life in a spectacular event in TheatroThiseion, where oversized wooden frames of the paper art decorated a minimal concrete space and sophisticated lighting created an illusionary experience.

The power of the tsanaka, the traditional Greek Yoghurt clay pot. So obvious to Greeks, so ugly, dog food-looking for everyone else.

But Real. Disruptive.

Reinforcing the fact that our products are made with real, edible Greek Yoghurt. The only products globally.

We have literally received this question thousands of times.

Who is the grandfather?

He is noone and everyone. He is every grandfather that wants to protect and take care of his family. Every grandfather that speaks words of wisdom. Every grandfather that makes generations-old concoctions at home.

Our grandfather.

This was a moment of brilliance. It is 2006 and we are launching our first makeup products, a collection of eyeliners.

Stavros Papagiannis is leading the photography and finds himself super inspired. He creates four stunning concepts and one teaser, the teaser being a cheap plastic alligator biting a matching color eyeliner. The concepts arrive at the office and they resemble the Beauty and the Beast.

We go for the Beast. And people get it and they ride along. And what a fun ride it is.

Fake it until you make it. And we did make it. A glorious event in the ICA London, property of the Buckingham palace.

The theme was the different categories of ingredients used in our products. Traditional herbs from our Apothecary days, Greek flora treasures, edible ingredients like Greek Yoghurt and actives that push the limits of science like our KORRES-discovered Black Pine active molecules.

The display of these ingredients was, yet again, a piece of art. Large wooden suitcases created a journey in the ICA neoclassical space, taking the guests through the origins, visuals and science of the protagosistic ingredients. A memorable, warmly praised experience for all the beauty editors that honored us on the day.

The first KORRES Store opens in 2002 in Chelsea, London.

The opening party is a legendary event. The British become acquainted with rakomelo (Greek alcohol with honey) and marathopites (fennel pie) made by George's mother, yiayia Loula. People mingle in tipsy happiness.

At one point, elegant, aromatic flames coming out from the back of the store, where rakomelo is being mixed, have the guests applauding what appear to be a happening. Thank God we put out the fire in time.

And the party goes on undisrupted.

Below is Yatzer's take on our beloved Fragzine, the exclusive magazine that we created for our Fragrance launch:

'What would make a new fragrance launch the talk of the town? Well, KORRES has the answer.The Greek skincare brand's new perfume arrival turned into a celebration, a tribute to the fragrance itself. A great occasion for W's Jane Larkworthy and NYLON's Fiorella Valdesolo to share their testimonials with us. Also a challenge for Roja Dove, world's sole Profeseur De Parfums to dig deeply into fragrance's unique features and reveal them to the rest of us.

Stavros Papayiannis with his beautiful concept pictures, Thanos Samaras and his Blythe doll Mary Collins and also the design team Greece is for Lovers joined this homage to the perfume. Yatzer is proud to exclusively present the frag-zine KORRES created especially for its fragrance launch, the editorial concept of which was developed by the brand’s global Communications Director, George Anthoulakis.

This frag-zine as distributed to specially selected Fashion Gurus and Beauty Experts who attended this great event. Be among the first to enjoy the festive atmosphere and share this limited edition album of fashion and art. k2 design, the team behind the design and materialisation of the frag-zine, developed 500 hand-made covers using various multi-colour stamps, adding therefore a truly collectible dimension to the project.'

KORRES and Wallpaper have shared a beautiful love story.
Born in the same year, 1996, with aesthetics in their core and a mutual appreciation of each other's influence in the late 1990's.

I will never forget the goosebumps when George Korres and myself were featured in the 10th year anniversary issue in '40 Under 40' - the world's 40 most influential people under 40 years old.

But to tie the knot, our Wallpaper friends asked for their own exclusive products for their first-ever Handmade issue. And we came through. We created a facial sunscreen and mosquitto-repellent patches for the perfect British summer picnic

March of 2020, first covid lockdown.
Team works from home, except for a handfull of us. We call ourselves the Lucky Five and we have daily meetings in our offices, freezing amid covid-restricted airconditioning.

The hot topic: The Recycle Lab in the making. Born in the restless mind of the eternal visionnaire Giorgos Korres and brought to life by a persistant and resourceful team of engineers and sustainability devotees.

Since its inception, the Recycle Lab has processed 6 tons of waste, crafted 10 molds for little art objects ranging from mosaic combs to stationary baskets and holiday ornaments, lauched the recycling program 'We Believe in Second Chances' and made us all so very proud..