“Formulating with natural ingredients is second nature to us.
We started 25 years ago when ‘naturals’ were far from a trend, and our suppliers were striving to support us in the development of our formulas, as we continuously pushed for a more natural approach.
With an always-in-progress black list of hundreds of ingredients, our all-woman exert R&D team is continuously committed to developing natural, effective, clean, safe formulas, inspired by the synergies and complex structures of the plants. Keep in mind that more than 500 safety and efficacy tests are performed for each and every product! We devote in some cases 24 to 36 months of tests for 1 single formula!
Our products feature powerful actives, biotechnological active ingredients, innovative technologies, natural extracts, oils, butter, and waxes.
There are formulas with close to 100% natural origin content.
We wish to bring the most efﬁcacious and sophisticated products to life. The texture, the feeling, the scent of the product, all these parameters are also important to us. No compromise at any level! All our promises are real.”
Head of R&D, Chemical Engineer