We are inspired by Greek nature and tradition; we translate it into science and deliver it back in formulas with specific benefits. In this case, we turned to the tradition of Greek grandmothers slathering yoghurt on their grandchildren to instantly cool sun-dehydrated skin, a memory that takes every Greek back to childhood! Yoghurt is a living ingredient -it is host to 4,000 living organisms!- and we are the first and sole brand to have succeeded in turning it into a one-of-its-kind superfood for the skin, following years of research and advanced formulation. The brand’s first ever yoghurt-based product is the iconic, best-selling Yoghurt Cooling Gel, introduced back in 2003. The Greek Yoghurt skincare collection is literally a water tank, quenching thirsty, sensitive skin with 48 hours of deep, soothing hydrating action, bringing its dewy bounce and healthy-look back. Improved skin softness and moisturization is felt within the first 30’ of use, with a long-lasting effect . Skin looks radiant, supple, fresh on first application , with smoother, improved skin texture in just 14 days . Final product has been tested for its microbiome-balancing efficacy with a multi-dimensional clinical testing protocol, proven to help maintain skin microbiome balance by achieving a more uniform complexion and rebalancing skin’s pH.